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New Year Resolution: Invest in Association Learning Technology

WBT Systems

A still relevant blog post by industry analysts Talented Learning outlines their top five reasons to invest in association learning technology. This post on eLearning Industry outlines “ How To Create An Effective Online Training Strategy “ Though written for a corporate audience, the tips are useful for associations also.

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Which Association Learning Trends Predictions Came True in 2016?

WBT Systems

From increasing participation to providing authenticated micro-credentials, digital badges offer unique opportunities to associations to compete and lead the conversations around the need for change in continuing education and professional development programs in their respective industries.

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Trends Impacting eLearning Solutions for Associations in 2017

WBT Systems

Therefore many of the trends that are being predicted for other industries, such as corporate learning and development or training organizations may not impact associations in the same way, or at the same time. Integrations between Systems become Crucial. So what do you need to know? Trends Impacting Associations Right Now.

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What to Do If Your Association’s Online Course Failed

WBT Systems

And, did you use the most effective marketing tactics for that segment? Paid ads: Online advertising—for example, Google, LinkedIn, and Facebook—gives you the ability to target specific demographic and interest groups. What can you do for industry influencers in exchange for asking them to promote the course to their followers?

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How to Leverage the Marketing Power of Social Proof

WBT Systems

Influencer marketing on Instagram alone is now a billion dollar industry. 1 – Social Proof from Industry Influencers. Influencer social proof takes advantage of what marketers call the “halo effect.” How can your association glom onto the social mojo of influencers in your industry when promoting your online courses?

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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. Besides other associations, you now have online professional platforms like LinkedIn (now owned by Microsoft) and Udacity to worry about, plus all the MOOCs like Coursera and EdX. Effective marketing requires research.

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6 “Non-Obvious” Online Learning Trends for 2018

WBT Systems

Check out LinkedIn Learning too if you haven’t already. Get people excited about learning and moving the profession and industry forward as they move their own career forward. How does your association’s success impact your industry or profession? You can learn in between meetings, while waiting in line, or on the train.

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