Optimizing Teams for Best-In-Class Sales Performance
PDG
MARCH 20, 2023
In other words, the more complicated the sales process becomes, the less likely it is that reps will be able to sell effectively. A Players know what to do and do it every time. B Players know what to do, but they can’t figure out how to get it done consistently. We call this an E.F.F.—Excuse
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