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Video Marketing on Social Media: 5 Ways To Maximize Your Efficiency

TechSmith Camtasia

However between Facebook, YouTube, Instagram, iTunes and all the other growing social networking platforms, this can be a daunting task. Jot down topics and times on a pad and paper while you are live streaming so you can easily find the good parts when you’re done. Similarly, Animoto reports that square videos are shared 22% more on social media. Owen Video is a YouTube Marketing Consultant, video creator, and host of the Business of Video Podcast.

The Secret to Social Media Video: Captions! Here’s how (and why) to add them

TechSmith Camtasia

Social media streams are crowded, fast-moving, and crazy competitive. As social networks throttle back organic reach, being noticed is getting harder everyday. But then they slow down … pause … there’s something moving in their stream … it’s a video! Social media video has stopping power. Captions are the Key to Social Media Video. Social media videos start out as silent. Social media engagement.

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Tips for Adding Visuals to Your Social Media

TechSmith Camtasia

One of the most popular ways to use video, however, is on social media — especially Facebook. But what does it take to be successful with social media videos? Facebook is the king of all social media platforms. For example, here at TechSmith, we have completely changed how we serve up tutorial content. Prior to Facebook video advertising, here at TechSmith we hosted all tutorial content solely on our website and YouTube.

Delivering streaming video to mobile devices

TechSmith Camtasia

Easiest: Host video at YouTube. You might want to upload videos to a hosting site and use embed code to display them in your blog post or webpage. Daniel Foster is the "social media guy" for TechSmith. He enjoys iceboating, ice cream socials, and isosceles triangles. Photo credit: AdamKR. As you may know, the world of online video is going through some upheaval right now with at least two competing views of how embedded video should be delivered.

Tune in LIVE to 48 in 24: Tips, interviews, behind the scenes

TechSmith Camtasia

Starting at 9am ET today you can tune in to the live stream of 48 in 24. We’re locking ourselves into the studio for 24 hours straight, to record 48 interviews that will help you become a better screencaster and visual communicator…and will give you an inside look at the people who make the magic at TechSmith. But you can tune in to the live stream any time to go behind the scenes inside the studio and ask questions! Topic: Innovation at TechSmith.

11 Types of Videos You Can Make Right Now

TechSmith Camtasia

Record digital events you’re hosting to be able to share them with those who couldn’t attend live or to new audiences. See how Virgin Media used video to capture years of personal knowledge from 150 retiring colleagues with the help of TechSmith Snagit. Social Media. Social media video has stopping power. That’s why video can be an awesome addition to your social media content mix.

How to Edit Videos: The Not So Complex World of Video Encoding

TechSmith Camtasia

These video standards are arguably some of the most important advancements in digital media communication. Without video encoding standards, the streaming video that revolutionized the Internet would not have been possible. When we produce a video using video editing software , we are encoding the media to a particular standard or format. Codecs are the technology and programs used to encode or decode a digital data stream or signal (i.e.

How to Edit Videos: The Not So Complex World of Video Encoding

TechSmith Camtasia

These video standards are arguably some of the most important advancements in digital media communication. Without video encoding standards, the streaming video that revolutionized the Internet would not have been possible. When we produce a video using video editing software , we are encoding the media to a particular standard or format. Codecs are the technology and programs used to encode or decode a digital data stream or signal (i.e.

How to Transform Your Remote Communication With Visuals

TechSmith Camtasia

A constant stream of emails often inundates employees and can be overwhelming. If your marketing or product teams are hosting a webinar or live event for customers, internally sharing the recordings will help keep all employees informed on updates. Here’s an example of a recent webinar we did for TechSmith: 4. For instance, if your social media team creates monthly reports, why not create a video and share the news with the rest of the organization?

What Online Video Platform is Most Popular for Screencasts?

TechSmith Camtasia

At TechSmith, we’ve helped customers publish over a hundred million videos over the last decade using our desktop products Camtasia , Snagit , and Jing. Many of our customers place content in learning management systems, knowledge bases, and self-hosted solutions specific to their company or institution. Screencasts are videos created by recording what is taking place on your computer screen, which is the primary use cases of TechSmith customers.

Tech Tuesday Toolbox | Issue #06

Mike Taylor

How to Easily Go Live on YouTube From a Computer : Social Media Examiner . DOOZY: Create, host and play awesome quizzes. . All created videos are optimized for social media and their recommended sizes. Build your audience and grow your brand on social media.

Issue 52

Content Marketing 101

TechSmith Camtasia

Content marketing respects the intelligence of consumers by providing them with information and media they actually want to consume. When the telecommunications company, Shoretel, was looking to rebrand , it went all out with a content campaign, including a steady stream of news articles, a diverse keyword focus, and infographics. An increase in engagement, measured by blog comments and social shares. The post Content Marketing 101 appeared first on TechSmith Blogs.

Video Marketing on Social Media: 5 Ways To Maximize Your Efficiency

TechSmith Camtasia

However between Facebook, YouTube, Instagram, iTunes and all the other growing social networking platforms, this can be a daunting task. Jot down topics and times on a pad and paper while you are live streaming so you can easily find the good parts when you’re done. Similarly, Animoto reports that square videos are shared 22% more on social media. Owen Video is a YouTube Marketing Consultant, video creator, and host of the Business of Video Podcast.