Remove your-association-members-and-customers-have-ear-for-podcasts
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Your Association Members & Customers Have an Ear for Podcasts

WBT Systems

Publicists are telling their clients, “Get a podcast.” Podcasting is the new talk radio, the new advertising, and the new book tour. It’s time your association gets a podcast too. A podcast is simply audio content that’s delivered digitally in the form of an MP3 file. Who’s listening to podcasts?

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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. First, create awareness in your target audiences—their awareness of the need for pursuing professional development and their awareness of the educational programs your association offers. Try flipped learning for conference workshops.

Market 41
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8 New Ideas for Engaging Online Students

WBT Systems

For many adults, taking a class online is a new learning experience. You can anticipate and prevent these issues by implementing these new strategies we found for engaging online students. #1: 1: Train instructors in online learning. 1: Train instructors in online learning.