Down But Not Quite Out: what can we learn from the plights of Learning Tree International and Readers Digest?
Performance Learning Productivity
AUGUST 22, 2009
When Lila Bell and De Witt Wallace conceived their baby in Minnesota back in the 1920s there were no competitors to the condensed articles, the 'Use Your Word Power' quizzes and the jokes that they made available through the Digest. One view is that Reader's Digest has lost its 'DNA'.
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