ASTD Attitudes Director Kirkpatrick 
Mindflash
APRIL 4, 2012
Many people look at Don Kirkpatrick ’s work from as early as 1959 as the beginning of ROI in learning and development. It was in his early work that Kirkpatrick developed his four-level model: Level 1: Reaction. In concept, Kirkpatrick’s levels seem valuable. A Brief History of ROI in Training. Level 2: Learning.
Jay Cross
JULY 17, 2012
Don Kirkpatrick proposed a model for measuring the outcomes of training. Training directors learned enough accounting to talk about ROI. The American Society for Training and Development (ASTD) reports that companies spend $1,067 per employee (2.7% Standardized courses and workshops multiplied. Corporate Learning Today.
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