2) Then they try to calculate the ROI of their time on Twitter and don’t see a relationship.  Tags: Twitter roi goals revenue What is your ROT?  You know, your Return on Tweets? According to a survey , 4 out of 5 marketers could not make a connection from Twitter to higher revenue.  Why is that? There are two main reasons: 1) They don’t get IT or 2) They don’t GET it or 3) They shouldn’t get it. 1) Most efforts try Twitter because it is the IN thing to do, without even really know why why they are doing it or how. But that is not the point.  MORE >>

Measurement & ROI for Social & Network Learning. Ace–500% ROI in 6 months in increased sales from connecting dealers to share expertise. What is the ROI of email? Some technology is powerful enough that it will be used even if there isn’t a clear ROI. Tags: Informal Learning Learning Communities learning learntrends ROI social learning social networks These are my notes from the Learn Trends: Networked and Social Learning online mini-conference. This is post 2 of 3. Will Thalheimer & Tony Karrer. How are you measuring social learning? MORE >>

I posted this on Twitter recently to see what response I got: Does anyone have any examples of a face-to-face training day that made a measurable difference that was worth the investment? Perhaps I should have included all formal training interventions, but, since face-to-face is still the primary methodology, I thought I'd start there. As regards a measurable difference, ideally I'm looking for a wholesale difference, applicable to the whole cohort of trainees. Or do we accept the point of view that says "different people will take away different things from this training course"? MORE >>

m referring to Jack and Patricia Phillips’ 6-volume Measurement and Evaluation Series, which covers the Phillips ROI methodology in fine detail: ROI Fundamentals: Why and When to Measure Return on Investment. Costs and ROI: Evaluating at the Ultimate Level. What did the Phillips ROI methodology teach you? From having conducted an ROI evaluation according to the complete Phillips methodology, I can tell you the process is quite extensive. learned that the common understanding of true ROI evaluation is very limited in scope, and ultimately very flawed. MORE >>

Social Learning Blog Training and Performance Improvement in the Real World Home About Bios Subscribe to RSS Analyzing the ROI of Social Media in Training by Jim on May 3, 2011 in social learning A continuing theme among my blog posts has been the difficulty of demonstrating the ROI of social learning initiatives.  In “ 3 Benefit Measures – The ROI of Internal Social Media Networks ”, Kaplan demonstrates, with reference to a number of recent studies, that internal social media really does bring big dividends in terms of, well, dividends.  Blog this! And [.] Properly d. MORE >>