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Developer Marketers, Here’s How You Can Request a Raise

Appsembler

There is proof that developer-first marketing works; Atlassian sold $320 million of software in 2015 using a lower-touch sales model (as opposed to the high-touch, high-cost traditional sales model). Developer Marketing Works. Here are the main you need to KPIs used to measure the ROI of your developer marketing initiative: Awareness. #

Market 98
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Chairperson’s Report from Corporate Learning Week

NovoEd

Brands, Edward Jones, and smaller successful former startups, such as Credit Karma, Atlassian, and Okta. We had a good session from BJ Schone of Atlassian (itself a great technology company, serving software development teams within organizations). There were large organizations, such as Facebook, Publicis, Yum!