Live session with Brent Schlenker: Marketers and Game Developers Know More About Learning Than We Do! hosted by Training Magazine Network. *********** Disclaimers: “I am not a marketer or a game developer.” (Although he plays a LOT of games). When he listens to game developers talk, feels like they’re in the learning prof. Everything IS about learning. Brent’s background: What I am: 15+ yr learning professional, lifelong learner, player, consumer . news – using media to tell stories. Masters degree in Instructional Systems Design Process 10 years

And one of the coolest things is that you can access a lot of untouchable people on Twitter (@richardbranson) and big brands are now using it to market themselves in a more personal way. Marketers do it. As much as people say it's a marketing tool for business (true - we do have this blog feed hooked up to our twitter account), my main use for it is to discover blog posts and articles If you still haven't got your head around Twitter , don't worry! You'll get there.

Forrester released a report today about the 'community platforms' market. era and over the past few years a lot of enterprise community products have come onto the market. The Forrester report, authored by Jeremiah Owyang , notes that even in this down economy there is still demand for online community platforms - because they are a cost-effective way for companies to market their products and reduce support costs. They evaluated nine vendors, concluding that Jive Software and Telligent Systems "lead the pack because of their strong administrative and platform features." quot;

By creating groups and searches, and by seeing all the information laid out right there, you can gain a better grasp of how Twitter can be used as an awesome networking and educational medium, as well as an excellent viral marketing tool for businesses and individuals. Tags: Industry HowTo Marketing Twitter Tweetdec To be totally honest, I didn't like Twitter when I signed up. I

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A new report has just been released by Ambient Insight called "The US Market for Self-paced eLearning Products and Services: 2009-2014 Forecast and Analysis.". It also highlights areas of the market yet to adopt eLearning systems as Chief Research Officer Sam S. The outlook now seems very positive with the US market for Self-paced eLearning products and services reaching $16.7 The report forecasts expenditures for Self-paced eLearning products and online training services across 'eight customer buying segments: consumer; corporations and business; federal civilian and military government; state and local government, Pre K-12 academic; higher education; NGOs, non-profits, and associations; and Healthcare.'

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The question becomes, where's the market? As a result of company's taking responsibility for learning, they were the primary market for learning products and services and the learning industry (at least in terms of corporate education and training) has been totally geared toward that market.They PAID for learning, so they were the target market. There's still a NEED for ongoing learning, but I think the market for this is going to shift to individuals rather than being delivered through employers. As part of the ongoing conversation on the future business models for learning with Tony Karrer, I mentioned in both my blog post and in a comment on Tony's blog that I think we're going to see a move away from companies and organizations to individuals as the consumers of learning products and services.

Suddenly a webinar is much more than a single sales or marketing activity, its’ viral effect can have a great impact. You will I think be pleasantly surprised at how effective a tool they have become and should be part of any marketing mix. Webinars – A Cool Marketing Tool ...Tags: I still get excited when I think of how the Internet has so completely changed the way we communicate and collaborate with each other. I

Marketing – Pepsi have been putting these codes on bottles and cans which, when processed, open up otherwise hidden areas of their website for mobile games and competitions. Tags: Technology EdTech Google Marketing QR Code Video YouTub I’ve recently come across these things called ‘QR Codes’, and have been blown away by the possibilities. I’ll start organising my thoughts in a series of blog entries here so please be sure to subscribe to either the email updates, the RSS feed, or follow me on Twitter to get the latest.