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Social Networking, Informal Learning, Twitter, & Gaming

Big Dog, Little Dog

This is not so of a new generation of social networking technology, which is being used to provide software services under trading names such as Ning, CollectiveX, Sossoon, Hiitch, Huddle, Mzinga, British Telecom's Workspace (project management), Clearspace, and even Microsoft's Sharepoint. How does management respond to this?