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12 Higher Education Marketing Mistakes You Should Avoid in 2022

Think Orion

A decline in the number of Americans who consider higher education to be important from 70% in 2013 to 51% in 2019 ( Gallup Survey ) is also concerning universities & colleges regarding their ROI, promotional budgets, and declining student numbers. Not measuring the ROI of your marketing campaigns.

Market 52
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Is this thing on? Tips for measuring course effectiveness and return on investment

Obsidian Learning

Determination of Return On Investment , or ROI. Kirkpatrick and Kirkpatrick (2006) compare it to measuring customer satisfaction and note that when learners are satisfied with training, they are more motivated to learn. The historical support metrics will be analyzed to determine support call trends before and after training.

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Hot Topics in Training

Tony Karrer

Last year, I did Hot Topics in Training - A Crude (but mildly interesting) Analysis where I analyzed the topics at Training 2005 and Training 2006 to determine what topics were emerging and fading. As a speaker and someone expected to have a pulse on what's happening, I thought this was mildly interesting.

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CLO Competencies: The Path for Future Learning Leaders

CLO Magazine

This From the Vault article was originally published on CLOmedia.com in July 2006. While implementing these general management projects, were these future learning executives able to anticipate issues, determine the right data and associated metrics, predict outcomes, and recognize key trends and patterns?

CLO 32
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6 Training Trends for 2018 (and 3 you’re still not doing right)

Unboxed

Demonstrating ROI continues to be a challenge, yet the C-suite demands it. While measuring the effectiveness of your training is important, it’s a complex metric. Quantitative ROI data is still roughly five years off, but qualitative data is readily available now. 5: Measuring Training Effectiveness. 1 way it’s being done.

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Breakthrough eLearning: Budget Blues: Get it Right the First Time

Breakthrough eLearning

Theoretical ROI calculations will never replace real metrics based on real experience as a basis for budgeting. A key challenge is that they may have not completed any significant eLearning to date, and therefore are a bit in the dark on how to go about budgeting.

Budget 32
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Breakthrough eLearning: We Need More Talented Jugglers

Breakthrough eLearning

This is in line with our belief in active learning (learning-by-doing).

Metrics 32