Top of Mind: Experimenting with Social Physics
CLO Magazine
JANUARY 16, 2019
MIT professor Alex “Sandy” Pentland, often called the father of social physics, defines social physics in his 2015 book, “Social Physics: How Social Networks Can Make Us Smarter,” as “a quantitative social science that describes reliable, mathematical connections between information and idea flow on the one hand and people’s behavior on the other.”
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