Developer Marketers, Here’s How You Can Request a Raise
Appsembler
FEBRUARY 25, 2022
Currently, 95% of developers have some role in purchasing while 60% of developers can approve or reject a technology purchase. There is proof that developer-first marketing works; Atlassian sold $320 million of software in 2015 using a lower-touch sales model (as opposed to the high-touch, high-cost traditional sales model).
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