Remove Analytics Remove Cost Remove Long Tail Remove Metrics
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How to Promote Your Online Courses With Google Ads

learnWorlds

Monitoring & tracking: GA4 ( Google Analytics 4) offers conversion tracking and measures your campaign’s overall performance and specific metrics that matter to you, such as clicks, impressions, click-through rates, and conversions (your desired actions, such as course registrations or purchases).

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7 best practices to create corporate training video content

Disprz

You can offset the excessive costs incurred while creating videos only when you define a set budget beforehand. What would be your definition of this video to get successful — both in terms of metric sheet numbers and the value add? #2 Integrate smart analytics. CONTENT ENGAGEMENT ANALYTICS. SKILL GAP ANALYTICS.

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10 Proven PPC Advertising Tips for Higher Education Institutions

Think Orion

PPC Geeks senior client manager Stephen Browne explains that identifying long-tail keywords with a proper intent brings more success, but fewer businesses utilize this technique. This is because long-tail keywords are cheaper, have clear search intent, and have less competition bidding for the same traffic.

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Listen: Discover Financial Services’ Jon Kaplan on tuition assistance programs and the importance of building trust among your learning team

CLO Magazine

I would say I was surprised by how many things in an organization are touched by the L&D function, that it’s so much more than providing just an instructor-led training once a month, that it’s tied to HR, to strategic planning, to information management, monitoring performance, capturing and assessing metrics, everything.

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