PDG

APRIL 15, 2024

Assuming you’ve adequately onboarded all your sales reps—instructing them on product knowledge, sales process, market dynamics and competitors, technology usage, industry regulations, and so on—they should be well-prepared for the dynamic world of life science sales. Essentially, they know what to do because you’ve trained them.

Sales 52

Sales Assessment Performance Metrics 52

PDG

NOVEMBER 7, 2023

Identifying Knowledge Gaps Work with your team to identify any knowing/doing gaps hindering execution in the upcoming year. These gaps might relate to product knowledge, market trends, elevating HCP engagement, optimizing omnichannel, or improving sales techniques.

Sales 59

Sales Strategy Metrics Behavior 59

ID Reflections

JULY 30, 2014

Training” as a panacea for all ills – from lack of productivity to lack of motivation, attrition, and lost profits – is losing its power. In this context, a discussion with a friend led me to the video on Knowing-Doing Gap by Bob Proctor. Some further research into the Knowing-Doing Gap led me to his website: [link].

Performance Support 167

Performance Support Performance Knowing Doing Gap Coaching 167