CLO Magazine

AUGUST 24, 2013

The longtime University of Wisconsin at Madison professor wrote a series of articles in 1959 for the American Society for Training and Development that outlined what became known as the four levels of evaluation — reaction, learning, behavior and results. Jack Phillips, chairman of ROI Institute Inc.,

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Phillips Kirkpatrick Ratio ROI 65

Obsidian Learning

OCTOBER 30, 2015

Level 2 evaluation measures what the learner actually learned in the course; specifically, one or more of the following: the knowledge that was learned, the skills that were developed or improved, the attitudes that were changed (Kirkpatrick & Kirkpatrick, 2006, p. Level 3: Behavioral Change Evaluation.

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Kirkpatrick Effectiveness Course Evalution 40

Obsidian Learning

MAY 10, 2016

Return on investment (ROI) is a quantification of the relation between the benefits of a program and its costs [benefit-cost ratio (BCR)]. The Phillips ROI Methodology took this model a step further, adding the ROI calculation as a fifth level. Included in the second level are: Change in attitude, skills, knowledge.

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ROI Evalution Benefits Blended Learning 40