The Phillips ROI MethodologyTM – Measuring Data at All Levels – Part 5
CommLab India
OCTOBER 20, 2016
This blog is the 5 th part of the Kirkpatrick series that I have been writing about over the last few weeks. In the fourth part of the series, we saw how the Phillips ROI Methodology TM suggests that measurements be taken at every level. Level 4: Business Impact. Level 5: ROI. Customer satisfaction.
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