Conversation Long Tail Low Cost Picture 
LearnDash
MAY 31, 2018
Instead, look a little harder for long-tail key phrases that will have lower search volume, but also higher conversions, all at a lower bid price. Broad matches tend to have higher clicks and will get your ad more exposure, but usually at the expense of conversions. This is true, but it’s only half the picture.
Think Orion
DECEMBER 14, 2022
The research also discovered that audience-focused content marketing not only helps with conversion rate optimization but also enhances customer knowledge and loyalty among target audiences. . Using a low-cost and high-impact content strategy, the brand increased its UK web traffic by 237%. .
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