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10 Search Engine Marketing Basics You Have to Master

DigitalChalk eLearning

Search engine marketing is a little like chess. In this post, I’ll be covering 10 search engine marketing (SEM) basics that you’ll need to master in order to succeed as a digital marketer. The fourth search engine marketing basic you’ll need to master is writing good text ads.

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How to Promote Your Online Courses With Google Ads

learnWorlds

Creators, online coaches, and edupreneurs use search engine marketing in addition to other marketing and sales methods to find success! Google Ads will appear not just on the Google search engine but also on other platforms within Google’s Network , like YouTube , YouTube Display Network , and Google Partner websites.

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How to Sell Video Courses Online

Think Orion

We’ll cover: Planning Your Video Course Creating High-Quality Video Content Platform Selection Marketing and Promotion Providing Exceptional Customer Support Optimizing for Search Engines Building a Community Legal Considerations 1. Choose a platform that balances functionality and cost-effectiveness for optimal results.

Video 52
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The Top 10 Dos and Don’ts of Digital Publishing

Kitaboo

Online publishing has allowed businesses to reach a wider audience, in a cost-effective manner. After putting in hours of manpower and resources, it would be disheartening to find that your content does not show up when people search for related topics through a web browser.

Digital 52
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The future of SEO: Hacks to help skyrocket your traffic

learnWorlds

Suppose you have been experimenting with Search Engine Optimization (SEO). As marketing costs continue to rise post-Covid, marketers need to create a budget to effectively plan initiatives that will help them thrive in uncertain times. 50% of all searches are four or more words (long-tail keywords convert better).

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How to Utilize Retargeting Strategy to Increase Enrollments (Lower CPA)

Think Orion

Testimonials ads: Target prospecting students by creating ads that include reviews and testimonials from your current students and alumni related to the programs they searched on your website. Retargeting based on what people search. Using social channels for retargeting. Mention the last date of application submission.

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SEO For Course Creators and Membership Site Owners with Lindsay Halsey of Pathfinder SEO

LifterLMS

Lindsay shares what she has found to be the two common solutions to getting found on search engines like Google, Yahoo, and Bing. Lindsay recommends the tool AnswerThePublic that allows you to find what people search for based off of keywords to help you better position your content. That’s a correct assumption.

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