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Social media: Prevention is better than cure

E-Learning Provocateur

Instead of viewing complaint management as a cost, they see it as a priceless opportunity to fix problems, retain existing customers, and even win over new ones. It’s also the long tail of boring, low profile gripes that fester unanswered. A complaint is a gift. It shows transparency, responsiveness and accountability.

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Day 4 - Man.I'm just getting warmed up! (and a shocker!)

Mark Oehlert

found via an article in the Wall Street Journal) turns out that a Harvard professor has found out that the arguments put forward by WIRED editor Chris Anderson in The Long Tail, might not be exactly spot on. " Elberse writes that "It is therefore highly disputable that much money can be made in the tail.

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e-Clippings (Learning As Art): Day 4 - Man.Im just getting warmed up! (and a shocker!)

Mark Oehlert

found via an article in the Wall Street Journal) turns out that a Harvard professor has found out that the arguments put forward by WIRED editor Chris Anderson in The Long Tail, might not be exactly spot on. " Elberse writes that "It is therefore highly disputable that much money can be made in the tail. " Geez.

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Business of Learning

Tony Karrer

FYI that's what publishers thought about the music industry when it when through it's slide. But that doesn't mean you have a viable business. State of the Business of Learning Oh, those poor publishing people. Thank goodness that's not us. That may be happening right now when we (learning businesses) look at publishing.

Business 139
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How Course Creators Get Leads Through Content and Scale Revenue Through Smart Promotions with Marketing Professional Daniel Daines-Hutt

LifterLMS

” And yes, you’re going to get traffic, but it’s for this random, random long-tail keyword, which is fine, that works, but in reality … People laugh at me when I say this, traffic is just a bonus. Oh man, it was costing me like $25 just for a click. So it was way, way out of my mouth chins and stuff.

Market 87
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How to Grow Your Email List with an Email Challenge and SEO Course Case Study with Brendan Hufford

LifterLMS

The best content ranks for thousands of long tail keywords. They just need to know, how much does it cost? I think it’s way more fun on YouTube than it is in the podcast, because you’ll hear music on the podcast, but what you don’t get to see is all the fun edits that I’m doing on YouTube.