What to Do If Your Association’s Online Course Failed
JANUARY 23, 2018
Problem: Market need. Here are a few other ways to test an idea and assess demand: Create a lead magnet (an ebook or report) related to the course topic and send traffic to it via newsletter links, Facebook ads, and other paid advertising. If you can fix the problem, it’s worth trying again. Problem: Awareness. Paid ads: Online advertising—for example, Google, LinkedIn, and Facebook—gives you the ability to target specific demographic and interest groups.