What to Do If Your Association’s Online Course Failed

WBT Systems

Problem: Market need. Here are a few other ways to test an idea and assess demand: Create a lead magnet (an ebook or report) related to the course topic and send traffic to it via newsletter links, Facebook ads, and other paid advertising. If you can fix the problem, it’s worth trying again. Problem: Awareness. Paid ads: Online advertising—for example, Google, LinkedIn, and Facebook—gives you the ability to target specific demographic and interest groups.

2015 Talented Learning LMS Vendor Award Recipients

Talented Learning

Learning management systems didn’t die. WBT Systems. . Customer LMSs could be called “Learning Marketing Systems” because there is a deep level capability that typically resides in marketing – not training departments. WBT Systems. . WBT Systems.

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Active Loyalty in the Lifelong Learning Business

WBT Systems

Customer loyalty is a problem for every brand. Other brands who ranked at the top were Google, Apple, Netflix, Samsung, Facebook, YouTube, Dunkin’ Donuts, Nike, and Trader Joes. The post Active Loyalty in the Lifelong Learning Business appeared first on WBT Systems.

How to Leverage the Marketing Power of Social Proof

WBT Systems

When you see feedback that has the makings of a good testimonial, turn it into a good story by painting a picture of the problem your student had before taking your program and how the program impacted their life—a “problem-solution-results” structure. Use a portion of the testimonial in Facebook and LinkedIn ads. When someone displays the ASAE “I’m attending” badge on their Facebook page, friends take notice and think, “Hmm, maybe I should go too.”

How to Use Webinars as Lead Generation for Your Online Courses

WBT Systems

What problem are you solving for them? Advertise on Facebook and LinkedIn where you can fine-tune targeting. Another problem with most webinars: the introduction. Right from the start, focus on them, their problems, their story. The post How to Use Webinars as Lead Generation for Your Online Courses appeared first on WBT Systems. What does it take to make a seven-figure income from online courses? Ask Amy Porterfield.

How to Validate an Online Course Idea

WBT Systems

Find out who has the problem your course will be designed to solve or who wants to learn the skills your course will teach. Ask about the obstacles that prevent them from solving these problems. Use paid advertising to display your CTA on Google as well as LinkedIn, Facebook, or other social platforms used by your target audience. The post How to Validate an Online Course Idea appeared first on WBT Systems.

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