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5 AdWords Marketing Tips for Your Online Course


Instead, look a little harder for long-tail key phrases that will have lower search volume, but also higher conversions, all at a lower bid price. They’re low cost and high conversion. Your branded keywords aren’t likely to cost a lot, but people searching for them are ready to buy.

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How to Promote Your Online Courses With Google Ads


How to Choose Keywords Let’s say you’re working on a Google Ads search campaign (which contain search ads that will appear to people searching for a specific term). But ideally, you also want a keyword that has a low difficulty level – this practically means that you have a higher chance of being discovered.

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