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10 Effective Digital Marketing Strategies for an Edtech Business to Grow

Think Orion

Two aspects of DuoLingo’s strategy are quite prominent from the statistics above, they focus on optimizing multiple language keywords and developing engaging content pillars to drive traffic to the website. . In addition, videos can also be used as tutorials, and guides, and used to announce new product features.

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How to Sell Online Courses: The Ultimate Guide for 2022

learnWorlds

It is without a doubt a booming market worldwide and research statistics prove it. White-papers. With YouTube, you can create a channel promoting your online school and online courses, or create a list of tutorials or instructional videos. There are a lot of different lead magnets you can use: Free courses. PDF downloads.

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5 Popular Ways to Increase Conversion Rates with Video

TechSmith Camtasia

Here are seven statistics to help you see the light: A recent study by TechSmith found that 48% of people find video the most engaging form of communication (vs. Landing pages are typically best for those in the product aware phase of the funnel, but can also be used for things like webinar sign-ups, ebook or white paper downloads and more.

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27 eLearning Content Types That Will Turn your Courses from Good to Great

Instancy

Use a third-party eBook to take the subject a little deeper, or write a White Paper in eBook format. Combining images and statistics to convey what you want to say takes a little creativity. Screen Captures/Video Tutorial. Screen captures are easier to create, but video tutorials are more interactive. White Papers.