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12 Higher Education Marketing Mistakes You Should Avoid in 2022

Think Orion

A decline in the number of Americans who consider higher education to be important from 70% in 2013 to 51% in 2019 ( Gallup Survey ) is also concerning universities & colleges regarding their ROI, promotional budgets, and declining student numbers. Avoiding this grave mistake can build or ruin brands no matter which industry they are in.

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