article thumbnail

Weighing the Options: Different Schools of Thought

CLO Magazine

” Level 2 — Learning: “To what degree participants acquire the intended knowledge, skills, attitudes, confidence and commitment based on their participation in a training event.” Jack Phillips, chairman of ROI Institute Inc., Next, Phillips said the company would determine the lifetime value of a new account.

article thumbnail

Is this thing on? Tips for measuring course effectiveness and return on investment

Obsidian Learning

Level 2 evaluation measures what the learner actually learned in the course; specifically, one or more of the following: the knowledge that was learned, the skills that were developed or improved, the attitudes that were changed (Kirkpatrick & Kirkpatrick, 2006, p. With a cost-benefit ratio of 2.14, you can expect $2.14 Wallace, M.

article thumbnail

Evaluating Training – Capturing the Benefits Aspect of ROI

Obsidian Learning

Return on investment (ROI) is a quantification of the relation between the benefits of a program and its costs [benefit-cost ratio (BCR)]. The Phillips ROI Methodology took this model a step further, adding the ROI calculation as a fifth level. Included in the second level are: Change in attitude, skills, knowledge.

ROI 40