Attitudes Phillips Ratio Sales 
CLO Magazine
AUGUST 24, 2013
” Level 2 — Learning: “To what degree participants acquire the intended knowledge, skills, attitudes, confidence and commitment based on their participation in a training event.” Jack Phillips, chairman of ROI Institute Inc., Consider this sales training example.
Obsidian Learning
OCTOBER 30, 2015
Level 2 evaluation measures what the learner actually learned in the course; specifically, one or more of the following: the knowledge that was learned, the skills that were developed or improved, the attitudes that were changed (Kirkpatrick & Kirkpatrick, 2006, p.
Obsidian Learning
MAY 10, 2016
Return on investment (ROI) is a quantification of the relation between the benefits of a program and its costs [benefit-cost ratio (BCR)]. The Phillips ROI Methodology took this model a step further, adding the ROI calculation as a fifth level. Included in the second level are: Change in attitude, skills, knowledge.
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