Application of Gamification in FMCG Industry
Ed App
FEBRUARY 9, 2020
The retail industry is set to globally grow to around $28 trillion by the end of 2020 with an annual growth rate of 3.8% The FMCG (retail sector), accounts for 31% of the global GDP and employs billions across the globe. Customer engagement has thus become a differentiating factor for the players in this highly competitive FMCG market.
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