Drivers of Yammer use in the corporate sector
E-Learning Provocateur
JUNE 17, 2012
Typical promotional activities such as newsletters, testimonials and merchandise not only raise awareness among the users, but also act as ongoing reminders. Employees presumably trust their team mates more than they do HR, IT, or whoever “owns” Yammer in the workplace. The next one down is another no brainer: internal promotion.
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