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How to Use Webinars as Lead Generation for Your Online Courses

WBT Systems

She’s a multi-millionaire online marketing expert who says, “Webinars are the backbone of my business model.” Even better, free webinars lure prospective customers into the top of your marketing funnel and nudge them along that funnel toward one of your paid programs, like an online course. Ask Amy Porterfield. Webinar promotion.

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A Look Back at E-Learning in 2012

eLearning 24-7

Market as a whole. Sum Total Systems. WBT Systems. Communities tied to courses rather than the entire platform. Mailchimp – e-mail marketing. Google Calendar. Built in SEO (search engine optimization), e-mail marketing, marketing tools, CRMs (customer relationship mgt – used for sales).

CD-ROM 85
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Working with an Instructional Designer: How to Prepare for Success

WBT Systems

Pay attention to calendars and potential schedule conflicts. Educational marketing plan and materials. Decide how team members will communicate and provide progress reports: a collaboration channel like Slack or Office 365 Teams, an online community, or whatever platform your office uses. Accreditation standards.

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Start the New Year with 7 New Habits for Learning Professionals

WBT Systems

See how other organizations market to and onboard students. Many organizations offer free professional development for the association community—some even provide CAE credit. Reserve at least 30 minutes on your calendar every Friday afternoon for simply reflecting and planning for the week ahead. What are you resisting and why?