Don’t mistake skimming with scanning, they are different as the 42Explore website explains; Skimming “is used to quickly identify the main ideas of a text. Do you still read all the text, or are you (like me) becoming increasingly prone to skim ahead until something jumps out of the page as a ‘must-read’ section? When you read [.]. MORE >>

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14 million US people scanned a code last year – 2011). I’m not surprised that nearly half of the scans were to get some form or discount, the whole point of the encouraging people to Scan the code is to somehow give them something in return. This Calvin Klein video is a good example of giving the public something, giving them a reason to scan the code – the advert was too ‘raunchy’ for the billboard (deliberate?) so you scan the code to get the explicit video. What’s Black & White and scanned all over? QRCodes/. MORE >>

Scanning. With upwards of 20 million Twitter users around the world, companies should at the very least be scanning this massive public forum to keep tabs on what people are saying about them. But of course, tweet scanning also falls into the Customer Service portfolio. According to Susan Hall , Dell takes tweet scanning one step further: They don’t just look for mentions of Dell, they also look for mentions of their competitors. What Tweet scanning is one thing, but active tweeting is something else again. External. Internal. Personal. Active tweeting. MORE >>

Learners scan, they don’t read. Learners scan text and often look at images first. There are many things to think about when creating eLearning. There’s no way that I can mention all of them in this post but I’d like to mention a few that come to the top of my mind. Course Outline / Storyboarding. Know the audience. Find good SMEs. Always create an outline of the course. Storyboarding allows you to structure content flow. Decide what knowledge/skills need to be taught first. SMEs can take a glance at the flow and content. Content creating will go more quickly. MORE >>