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How to Build an Effective Channel Partner Programme – A Guide

Wahoo Learning

In this guide, we look at what a channel partner strategy is, the many benefits of implementing a channel partner programme as an effective sales strategy, and how you can create such a programme for your business. What is a Channel Partner Programme? What are the Benefits of a Channel Partner Programme?

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Resolving Misalignment Between Organisational Objectives and Partner Strategy

Wahoo Learning

For channel businesses, a carefully chosen partner network is cultivated to meet these objectives by increasing revenue, market penetration and more. However, business objectives can change and often do more regularly than partner strategies, meaning they can become misaligned easily without detection until there is a significant gulf.

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Channel Sales: A Comprehensive Guide

Wahoo Learning

We discuss how to identify when your business might be ready to develop a channel sales strategy, the various strategies and types of channel partners, as well as successful implementation, measurement and motivation for your partners. What is Channel Sales? The Types of Channel Partners.

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