Online Course Marketing Tactics from Six-Figure Digital Entrepreneurs
WBT Systems
JULY 11, 2017
A lead magnet is a free piece of content—a tip sheet, workbook, resource guide, or ebook—that your target audience downloads in exchange for their email address. To sweeten the pot, they also offer a bonus or two, for example, one-hour of private or group coaching, contract template, or ebook. Develop a content marketing funnel.
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