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Online Course Marketing Tactics from Six-Figure Digital Entrepreneurs

WBT Systems

A lead magnet is a free piece of content—a tip sheet, workbook, resource guide, or ebook—that your target audience downloads in exchange for their email address. To sweeten the pot, they also offer a bonus or two, for example, one-hour of private or group coaching, contract template, or ebook. Develop a content marketing funnel.

Market 49
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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Website visitors provide their email address in exchange for a download of a tip sheet, checklist, report, or ebook. Business basics. Even if they have sufficient industry knowledge, most of them don’t have business chops. Include industry-relevant business management classes in your online programs.

Job 40
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How to Validate an Online Course Idea

WBT Systems

Do a search on Amazon to see how many ebooks cover the topic. Lead magnets are pieces of content on your website—a checklist, report, or ebook—that attract people like a magnet. The post How to Validate an Online Course Idea appeared first on WBT Systems. We’re not done yet.

Ideas 42
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Knowledge and Learning In The News - 10/15/2006

Big Dog, Little Dog

In this article it is used to identity different types of system, each of which requires a different approach to both diagnosis and intervention. Conversation as a Core Business Process - Jay Cross. Will the eBook finally replace paper? - Most eBooks are the same price as the printed version or lower, in some cases 50% cheaper.

Wiki 32
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Podcast 22: Launching a Learning Portal – With DirectEmployers Association

Talented Learning

JEN: We offer courses, lessons and ebooks in a variety of formats. For example, we use Storyline to create courses in SCORM format for our learning management system. We know it can be difficult for busy professionals to find large chunks of time. On the systems side, you mentioned Storyline and Captivate. Sounds great.