Remove 2016 Remove Discussion Remove Storyboard Remove Voiceover
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Keeping Video Content Up To Date

TechSmith Camtasia

Techniques for updating images and screenshots are discussed here in a different article ). Amy Rottmann and Salena Rabidoux offer additional advice in their article to increase reusability of content, such as referencing years instead of time passed (2016 vs. 2 years ago) and choosing a more generalized title for your videos.

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The Ultimate Video Marketing Playbook (2021)

TechSmith Camtasia

According to a 2016 study from the Tempkin Group, when people have a positive emotional association with a brand, they are more likely to trust the company, purchase from the company, and forgive the company’s mistakes. Now that you’ve defined the purpose of your video, it’s time to plan your video with a script, storyboard, or outline.

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