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A Conversation with Michael Allen–ADDIE, SAM & the Future of ID

Kapp Notes

He founded the computer-based course authoring tool Authorware in 1984 and later formed Macromedia through a merger which was then bought by Adobe Systems. Apparently the book has stirred a little controversy around the topic of ADDIE. So my first question is “what’s wrong with ADDIE?”. I felt I was sharing the best process.

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Michael Allen – Crystal Balling with Learnnovators

Learnnovators

He was the founder and CEO of Authorware, a revolutionary eLearning authoring tool. Authorware merged with MacroMind/Paracomp to become Macromedia, which was later acquired by Adobe. Learnnovators: You are known for your role as the primary architect in creating Authorware ― one of the most successful authoring tools ever created.

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MICHAEL ALLEN – CRYSTAL BALLING WITH LEARNNOVATORS

Learnnovators

He was the founder and CEO of Authorware, a revolutionary eLearning authoring tool. Authorware merged with MacroMind/Paracomp to become Macromedia, which was later acquired by Adobe. Learnnovators: You are known for your role as the primary architect in creating Authorware ?

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In Memory – Corporate Instructional Designers

eLearning 24-7

The dominating authoring tool by far, was Authorware. Authorware usage and fan base made Storyline supporters and usage look like a rock stage at a state fair. There are even fans today of Authorware, who if it was still around, would bounce right into it. Other course authoring tools started to appear right after Authorware.

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Lessons from the past

dVinci Interactive

Other technological improvements followed rapidly – Windows 95 was a game-changer, as was the introduction of the PC authoring system Toolbook along with cross-platform tools like Director and Authorware. Back then there were no instructional models to follow like ADDIE, Kemp, Gagne, Bloom, and Mager.

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History of the LMS

eLearning 24-7

The majority of people creating the courses used authoring tools, such as Authorware (difficult to learn, but robust), Dazzler Max (I used it, learning curve though), Lectora (difficult to learn) and many others that existed then. Everyone I knew, followed the ADDIE approach. Instructional design was actually being used.

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Three Takeaways Today

eLearning 24-7

They took a premise of strong course design that allows interactivity and engagement, with knowledge of ADDIE or at least some basic ID understanding, and flipped it into a PPT template so that you can create quickly your courses and get them online. What used to take six months, with storyboards, actual text to design (i.e.

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