ASTD Phillips ROI Survey 
Mindflash
APRIL 4, 2012
For as long as Return on Investment, or ROI , has been prevalent concept in business, it’s also been a fixture of workplace learning and performance. A Brief History of ROI in Training. Many people look at Don Kirkpatrick ’s work from as early as 1959 as the beginning of ROI in learning and development.
Clive on Learning
APRIL 21, 2008
My assertion is that it is, even though in practice, we don't do that much of it - according to an ASTD survey, 91% of organisations evaluate at level 1 (reactions), 54% at level 2 (learning), 23% at level 3 (behaviour change) and 8% at level 4 (impact on results). Not that ROI is in any way a red herring. I think it does.
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