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How to Promote Your Online Courses With Google Ads

learnWorlds

Creators, online coaches, and edupreneurs use search engine marketing in addition to other marketing and sales methods to find success! Online advertising with Google Ads (previously known as Google AdWords ) gives you the opportunity to reach potential customers looking for the eLearning and training opportunities that you offer.

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Higher Education SEO Tips Improve Organic Traffic

Think Orion

With SEO, you’d want your higher education institute to appear on top of all search results on Google. According to a recent survey by Zero Limit Web, the first five organic results on SERPs account for 67.6% Local intent is a component of 46% of the Google searches. One of these is Google My Business (GMB).

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How to Utilize Retargeting Strategy to Increase Enrollments (Lower CPA)

Think Orion

Retargeting based on what people search. Another way educational institutions in the higher education industry run retargeting campaigns is through “Search retargeting”. It basically involves targeting students based on the searches they performed on search engines like Google, Bing, or Yahoo. Google Ads.

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SEO For Course Creators and Membership Site Owners with Lindsay Halsey of Pathfinder SEO

LifterLMS

Lindsay shares what she has found to be the two common solutions to getting found on search engines like Google, Yahoo, and Bing. Lindsay recommends the tool AnswerThePublic that allows you to find what people search for based off of keywords to help you better position your content.

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Bob Little – Crystal Balling with Learnnovators

Learnnovators

Open content is a growing feature of the market, as people search for information, knowledge and learning that they need in order to complete a specific task. Social learning has been given a huge boost by such things as Facebook, LinkedIn, Apple, Twitter, Microsoft, Amazon, Google (known by the acronym, ‘FLATMAGS’).

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16 Apps and E-Tools to Kickstart Your Business

ProProfs

Google Analytics – For Tracking Performance Metrics. Google My Business – For Local Search. If you want your business to appear in Google’s Local 3-Pack, you must have a Google My Business page. If your business produces a lot of content, you need to come up with a lot of topics for your articles.

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16 Apps and E-Tools to Kickstart Your Business

ProProfs

Google Analytics – For Tracking Performance Metrics. Google My Business – For Local Search. If you want your business to appear in Google’s Local 3-Pack, you must have a Google My Business page. If your business produces a lot of content, you need to come up with a lot of topics for your articles.

Tools 52