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How to Promote Your Online Courses With Google Ads

learnWorlds

Have you ever thought about converting more visitors to buyers? Creators, online coaches, and edupreneurs use search engine marketing in addition to other marketing and sales methods to find success! Wide reach: Google’s network reach is massive (YouTube alone has 2.70 How about bringing more new visitors?

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Online Marketing for Elearning Part III: Advertising

LearnDash

A Google Ad is usually Pay-Per-Click, meaning you set an ad budget and a bid to have your advertisement appear when someone searches for a keyword. Google Ads are great because they’re based on keywords: you’re only going to be showing ads to people searching for specific search terms.

Market 227
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The future of SEO: Hacks to help skyrocket your traffic

learnWorlds

50% of all searches are four or more words (long-tail keywords convert better). Using social media to come up with content ideas can get you more traffic search results and drive 300% more people to your website and social media. 93% of online experiences start with the search. Neil Patel, WOL 2022.

Help 52
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How to Utilize Retargeting Strategy to Increase Enrollments (Lower CPA)

Think Orion

Retargeting based on what people search. Another way educational institutions in the higher education industry run retargeting campaigns is through “Search retargeting”. It basically involves targeting students based on the searches they performed on search engines like Google, Bing, or Yahoo.

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Higher Education SEO Tips Improve Organic Traffic

Think Orion

Some other ways of executing a local SEO for schools and colleges include: Citations: Create listings of your institute on social networks and other accessible business listing directories. This is increasingly important as more people use mobile devices to access the internet. Use keyword-rich titles and descriptions. Use header tags.

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How to Generate Leads at Events: A Comprehensive Guide

Think Orion

Email marketing – Don’t overlook email marketing; it can help you generate events, generate leads, and reach more people. Many people search for events with city/area keywords like Tech Summit in Seattle or Web Summit in Europe. Localize your event – Don’t forget the power of event marketing localization.

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