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Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

LinkedIn, Twitter, Facebook, or other social profile. Here are some ideas: Add value to existing courses – The abilty to display credentials achieved for continuing professional education on social networks, learning management systems, websites, and resumes increases the value of your programs to members.

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How to Leverage the Marketing Power of Social Proof

WBT Systems

How can your association glom onto the social mojo of influencers in your industry when promoting your online courses? Who are the thought-leaders writing for industry publications or websites or hosting podcasts or videos? Who has a big following on social networks because of the valuable content they share?

Market 51
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What to Do If Your Association’s Online Course Failed

WBT Systems

Here are a few other ways to test an idea and assess demand: Create a lead magnet (an ebook or report) related to the course topic and send traffic to it via newsletter links, Facebook ads, and other paid advertising. Do this on your website, blog, and online learning catalog. Develop a webinar based on a portion of the course.

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New Year Resolution: Invest in Association Learning Technology

WBT Systems

To stay up to date with the latest trends and news for association learning, make sure to follow the WBT Systems blog each week, or join our networks on Twitter and LinkedIn. The post New Year Resolution: Invest in Association Learning Technology appeared first on WBT Systems.

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How to Validate an Online Course Idea

WBT Systems

Review the numbers: Website and blog analytics. Your committee may be right after all: people are interested in the topic but they can’t find the content on your website. Now, it’s time to go broader with your search beyond the people who frequent your website and other platforms. Post the CTA in your social media updates.

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3 Ways an Online Community Enhances Learning

WBT Systems

Just as we are seeing more organizations delivering education and certification programs through online Learning Management Systems , there is a growing expectation for organizations to be able to communicate and share knowledge with their customers, members, or employees efficiently and expertly online.

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How to Use Webinars as Lead Generation for Your Online Courses

WBT Systems

Include an obvious call-to-action graphic and link to your website registration page. Put a “house ad” on relevant pages of your website. Advertise on Facebook and LinkedIn where you can fine-tune targeting. Use LinkedIn and Twitter to share promos and blog posts about the webinar. . Pre-webinar onboarding emails.

Online 42