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The Green Screen Effect – TechSmith Tips

TechSmith Camtasia

TechSmith Tips is a weekly series that will focus on tips in screencasting, video editing, and more. The green screen effect is a post-production technique for compositing (layering) two images or video streams together based on color hues ( chroma range). You may have heard of these terms before and they all refer to the same idea.

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Video Marketing on Social Media: 5 Ways To Maximize Your Efficiency

TechSmith Camtasia

However between Facebook, YouTube, Instagram, iTunes and all the other growing social networking platforms, this can be a daunting task. YouTube viewers are searching for video so they are willing to watch longer. Similarly, Animoto reports that square videos are shared 22% more on social media. Start with Facebook Live.

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Video Marketing on Social Media: 5 Ways To Maximize Your Efficiency

TechSmith Camtasia

However between Facebook, YouTube, Instagram, iTunes and all the other growing social networking platforms, this can be a daunting task. YouTube viewers on the other hand, are searching for video so they are willing to watch longer. Similarly, Animoto reports that square videos are shared 22% more on social media.

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How to Transform Your Remote Communication With Visuals

TechSmith Camtasia

I turned on the coffee pot, fired up my laptop, and searched for some semblance of normal life. And with people searching “work from home” at a five-year high, there’s no doubt we all need to shift how we’re communicating with others. A constant stream of emails often inundates employees and can be overwhelming.

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Snagit 2022 Revealed

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He’s a graduate of Michigan State University and joined TechSmith 14 years ago with a background in user experience design. He has 16 years of software industry experience in marketing, communications, content creation, and social media. How the TechSmith team focused on building the best version of Snagit yet.

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What Online Video Platform is Most Popular for Screencasts?

TechSmith Camtasia

At TechSmith, we’ve helped customers publish over a hundred million videos over the last decade using our desktop products Camtasia , Snagit , and Jing. Note that ‘All Other’ includes more than 50 other choices ranging from social media sites (Facebook), online course providers (Udemy), cloud storage (Google Drive), and other OVPs (Wistia).

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Content Marketing 101

TechSmith Camtasia

A few good examples of content marketing outputs include: Blog posts : The most commonly-used content form, blog posts can include helpful expertise that answer commonly searched questions, guest posts from industry leaders, how-to guides, top 10 lists and more. An increase in engagement, measured by blog comments and social shares.

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