The Ultimate Video Marketing Playbook (2021)
TechSmith Camtasia
FEBRUARY 8, 2021
According to a 2016 study from the Tempkin Group, when people have a positive emotional association with a brand, they are more likely to trust the company, purchase from the company, and forgive the company’s mistakes. Now that you’ve defined the purpose of your video, it’s time to plan your video with a script, storyboard, or outline.
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