Friday Finds — Persuasive Storytelling, Power of Words, Objectives
Mike Taylor
JANUARY 12, 2024
The key takeaways from his Learning 2023 session are aimed at presentations but are equally applicable to learning materials. To summarize, the study suggests that using the present tense is more effective in persuasion than using the past tense. Take away: To be more persuasive, use present tense verbs instead of past tense verbs.
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