Mastering Modern Marketing with Todd Brown’s E5 Method
LifterLMS
APRIL 1, 2022
In other words, it’s an idea that keeps the prospect’s intellect, but also promises them an outcome, a reward, a transformation, a change that they desperately want in a way that they’ve never heard before. Changing the size of the book isn’t going to make it a better book. You’ve got to fix the message.
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