Skilful Minds

OCTOBER 12, 2009

I've seen the Validation Principle at work in my own experience managing online communities, as well as participating in many online communities. The key to any online experience is engagement, and engagement means relating empathically to other people in a way that they appreciate.

Community 43

Community Custom Tagging Online 43

Skilful Minds

JUNE 24, 2010

Consequently, we now see social media monitoring companies merging with text analytics companies to bundle their service offerings to fine tune their ability to monitor a customer's activity and online influence, tracking that information to the workflows of marketing, sales, customer support, or operations in near real time.

Analytics 69

Analytics Enterprise 2.0 Social Media Enterprise 69

Skilful Minds

OCTOBER 20, 2009

Word of mouth communities and networks using social software are increasingly spread over regional, national, and international borders, making them much more important to those who market branded products and services, online and off.

Community 69

Community Social Networks Custom eLearning 2.0 69

Skilful Minds

JULY 12, 2010

Of course, taking photographs and sharing them online as part of a diary or journal for ethnographic research predates smartphones. Smartphones simply increase the likelihood that an everyday experience is recorded as a representation of the moment in which it occurs.

Analysis 60

Analysis Video Design Journal 60

Skilful Minds

APRIL 20, 2009

Listening to the conversations people engage online about a topic (such as your brand), and eliciting the participation of those people in the development and refinement of products and services, are two key parts of an experience design strategy. Companies must talk-the talk and walk-the-walk for brand strategy.

Social Media 49

Social Media Social Networks Media Social 49