Design Corner: An Epic Journey—Creating New Product Icons
TechSmith Camtasia
JULY 11, 2014
We wanted to bring consistency to both our visual identity and our voice; and to establish a strong connection between web, print, and product. The old icons for Snagit, Camtasia, Camtasia Relay, Jing, and Morae. Snagit stood at the top of the list of “to-tackles.” Then, I word-webbed. With a dash of product color, voila.
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