CEO-Insights | Bridging the Gap: From Data Analytics to Sales Performance Impact in Pharma
PDG
OCTOBER 23, 2023
But what happens when field sales reps don’t understand the benefits or resist adopting these new capabilities into their day-to-day activities? In this article, I will dig into how to leverage data/insights gained from technology in order to drive higher HCP engagement and improve interactions and effectiveness. Mitigate Cynicism.
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