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Higher Education SEO Tips Improve Organic Traffic

Think Orion

In order to improve your school’s SEO, you should focus on creating high-quality content that is relevant to your target audience , optimizing your website for key search terms, and building links from other websites back to yours. Without further ado, let’s explore our actionable search engine optimization checklist: 1.

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Customer training: your ticket to stronger loyalty, retention, and brand advocacy

Docebo

According to the Extended Enterprise Learning 2020 research report from the Brandon Hall Group, more than half of organizations deliver learning to external, non-employee groups. Analyze your web traffic, product usage statistics, and internal search queries to see what types of information people search for. .

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How to Promote Your Online Courses With Google Ads

learnWorlds

It enables you to target directly the people interested in your courses and services while filtering out folks who aren’t by tracking performance and results. How to Choose Keywords Let’s say you’re working on a Google Ads search campaign (which contain search ads that will appear to people searching for a specific term).

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The Top 10 Dos and Don’ts of Digital Publishing

Kitaboo

For example, KITABOO’s advanced analytical tools give publishers reports on the performance of their eBooks. No matter the kind of content one creates or the platform being used, if it’s online, there will be a way to track performance. To prevent such unfortunate events, don’t disregard SEO (Search Engine Optimization).

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How to Utilize Retargeting Strategy to Increase Enrollments (Lower CPA)

Think Orion

Retargeting based on what people search. Another way educational institutions in the higher education industry run retargeting campaigns is through “Search retargeting”. It basically involves targeting students based on the searches they performed on search engines like Google, Bing, or Yahoo. Conclusion.

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How to do SEO for eLearning in 3 easy steps

LearnUpon

You can use Google’s keyword planner tool to research a list of keywords to include in your eCommerce storefront on LearnUpon and on each course page. Each keyword should be a word that people searching for your course would use – so avoid jargon known only to people who are already experts, and use plain language wherever you can.

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How to Generate Leads at Events: A Comprehensive Guide

Think Orion

Email marketing – Don’t overlook email marketing; it can help you generate events, generate leads, and reach more people. Many people search for events with city/area keywords like Tech Summit in Seattle or Web Summit in Europe. But if you narrow it down to a specific target audience to get the most from your strategies.

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