Mastering Metrics and Data Challenges: Optimizing Digital Marketing in 2024
Think Orion
DECEMBER 15, 2023
To combat this, implement conversion API/Server Side Tracking to avoid losing conversions due to factors like iOS14 updates and ad blockers. Ultimately, with conversion API/Server Side, you don’t lose conversions and are able to send quality data back to your ad platform using a server as the medium. You don’t want that, right?
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