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How to Promote Your Online Courses With Google Ads

learnWorlds

The placement of your ad is determined by the bid and the quality score ; so bidding higher doesn’t mean your ad will necessarily have an advantage over a lower bid. It could be that your bid is higher, but your quality score is low, thus your ad won’t show higher than someone who bids less but with a superb quality score.

Google 98
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6 great tools to help determine the title of your next course

Superb Learning

Soovle is another popular keyword research tool that scrapes keywords from multiple sources. It’s also extremely easy to use and digest, making it great for anyone regardless of their level of experience with SEO and keyword research. Ubersuggest. Ubersuggest is a free SEO tool that helps generate new keyword ideas. Headline Analyser.

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The future of MOOCs

E-Learning Provocateur

Research will become a competitive advantage. Employers will consider certificates of completion meaningless, while maintaining a reserved suspicion over assessment scores. Content providers will wag the long tail. Every man and his dog will have a ream of courses listed on his CV. Learners in the workplace are time poor.

OER 279
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The future of MOOCs

E-Learning Provocateur

Research will become a competitive advantage. Employers will consider certificates of completion meaningless, while maintaining a reserved suspicion over assessment scores. Content providers will wag the long tail. Every man and his dog will have a ream of courses listed on his CV. Learners in the workplace are time poor.

OER 225
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7 best practices to create corporate training video content

Disprz

For the stakes are just too high, and more than a one-time ROI, videos have to score high on repeat value. And a lot of research will be required to keep the budget in check. The competition is increasing each day, and to stand apart, you need to do things differently and smartly. What is your budget? What are your creative roadblocks?

Video 69
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The future of SEO: Hacks to help skyrocket your traffic

learnWorlds

Even though you are selling an info product, people will still do their research, get feedback, and want to see reviews on your product. 50% of all searches are four or more words (long-tail keywords convert better). 50% of all searches are four or more words (long-tail keywords convert better).

Help 52
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How to build an SEO-friendly training portal

TalentLMS

You’ve done the research, identified your target audience, and pulled together a ton of compelling content. Keywords/Long-tail keywords. Long-tail keywords are just that: keywords, just longer. So, it’s best to target long-tail keywords with medium search volume. And breath. What does it mean?

Portal 98