The Ultimate Video Marketing Playbook (2021)
TechSmith Camtasia
FEBRUARY 8, 2021
A live stream video is just one example, but you can use this same method for nearly any video you make. According to a 2016 study from the Tempkin Group, when people have a positive emotional association with a brand, they are more likely to trust the company, purchase from the company, and forgive the company’s mistakes.
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