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The Ultimate Video Marketing Playbook (2021)

TechSmith Camtasia

A live stream video is just one example, but you can use this same method for nearly any video you make. According to a 2016 study from the Tempkin Group, when people have a positive emotional association with a brand, they are more likely to trust the company, purchase from the company, and forgive the company’s mistakes.

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Video Statistics, Habits, and Trends You Need To Know [New Research]

TechSmith Camtasia

This growth can partially be attributed to the ever-increasing video file size, quality, and the rise of video streaming services. This is up from 45% in 2016 and up from 28% in 2013. In 2016, only 28% of respondents reported watching 2 or more instructional videos per week. Remember the Goldilock’s method though.