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A Conversation with Michael Allen–ADDIE, SAM & the Future of ID

Kapp Notes

He founded the computer-based course authoring tool Authorware in 1984 and later formed Macromedia through a merger which was then bought by Adobe Systems. Apparently the book has stirred a little controversy around the topic of ADDIE. So my first question is “what’s wrong with ADDIE?”. I felt I was sharing the best process.

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Michael Allen – Crystal Balling with Learnnovators

Learnnovators

He was the founder and CEO of Authorware, a revolutionary eLearning authoring tool. Authorware merged with MacroMind/Paracomp to become Macromedia, which was later acquired by Adobe. Learnnovators: You are known for your role as the primary architect in creating Authorware ― one of the most successful authoring tools ever created.

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MICHAEL ALLEN – CRYSTAL BALLING WITH LEARNNOVATORS

Learnnovators

He was the founder and CEO of Authorware, a revolutionary eLearning authoring tool. Authorware merged with MacroMind/Paracomp to become Macromedia, which was later acquired by Adobe. Learnnovators: You are known for your role as the primary architect in creating Authorware ? Authors tend to do what tools make easy.

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In Memory – Corporate Instructional Designers

eLearning 24-7

The idea of rapid content authoring, was non-existent. The dominating authoring tool by far, was Authorware. Authorware usage and fan base made Storyline supporters and usage look like a rock stage at a state fair. There are even fans today of Authorware, who if it was still around, would bounce right into it.

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Lessons from the past

dVinci Interactive

Other technological improvements followed rapidly – Windows 95 was a game-changer, as was the introduction of the PC authoring system Toolbook along with cross-platform tools like Director and Authorware. Back then there were no instructional models to follow like ADDIE, Kemp, Gagne, Bloom, and Mager. And then do it all over again.

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History of the LMS

eLearning 24-7

CBT Prior to online learning known then as WBT, and then the latter term of e-learning (vendors today, use it to refer to content that is online), there was CBT. Everyone I knew, followed the ADDIE approach. Want to create mini-modules, with a TOC and interactive/engaging content – with real world scenarios in the micro?

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Three Takeaways Today

eLearning 24-7

PowerPoint is not E-Learning and shouldn’t be used as your course tool/development – For whatever reason, there are people who have been around online learning for years, who still see PPT as a means for the creation of content – i.e. courses. I’m here to tell you – they are way off base.

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